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The Keller Williams perspective is that real estate is a local business driven by individual associates and their presence within their communities. It’s a perspective that stems from Gary Keller’s deep conviction that the agent, not the company is the brand, and that the company’s primary role is to help agents to build their own brand and grow their own businesses – beyond simply selling real estate. Keller Williams has created the model for what it takes to succeed in real estate and reinforces its winning models through training, coaching, and education. Today, Keller Williams Realty stands as the second largest real estate franchise company in the United States, with more than 79,000 associates and nearly 700 market centers throughout North America. |
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